It may seem like you have less to say on the Contact Hypothesis than on the other two theories of prejudice reduction (Education and Superordinate Goals).
So what about this mnemonic to help you remember the key factors which according to Allport (1954) are necessary for contact to work - 'SIDE':
- Superordinate goals - groups must have shared aims, goals, targets. If their aim is to harm each other then contact won't reduce prejudice.
- Institutions - institutions and laws in society must support integration. In Nazi Germany, the law supported prejudice against Jews.
- Differences - differences must be valued. You can't expect other groups to look or act the same as you, or adopt your customs.
- Equal status - groups must have equal status in society. So a high level of contact between slaves and slave owners did not lead to reduced prejudice.
(More morbidly, the mnemonic could also spell 'dies')
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