I've already posted on this topic, but just to highlight again, underline, circle in red pen and otherwise draw to your attention, two especially important points:
1) You can get A&E marks for giving real-world examples.
2) If you are short of evaluative points (e.g. criticisms of a research study or theory) you can get two marks rather than one for expanding a simple point. So, a comment such as
"This study lacks ecological validity, as it is not like real life" (1 mark), becomes
"This study lacks ecological validity, because the task would never occur in ordinary life. This makes the results hard to interpret, and conclusions may only apply to the lab setting." (2 marks). Get it?
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